Cruise retail is full of potential, but it is not easy. This sector is the most complicated in the travel retail industry and can be particularly challenging for new brands to make waves in.
I have gained a high amount of understanding and knowledge of the past decade, and now I can specialise in providing you expert guidance to help navigate the intricacies of the cruise retail sector in 4 main areas:
STRATEGY
DEVELOP A WINNING STRATEGY FOR THE CRUISE RETAIL SECTOR
Building an understanding and then a clear strategy for the cruise retail industry is essential if you want to succeed in the sector.
Strategies need to be built around the core 3 elements of business, people and onboard activation. I can support in building these with you looking at short, medium and long term objectives alongside providing the best possible data to allow you to understand the market clearly.
I can develop for you a short, medium or long-term Cruise Retail Strategy by target market, by cruise sector, by category, by operator and by competitor understanding.
Supporting you in building effective onboard crew / people strategy focusing on the best use of effective training, incentive and loyalty programs.
Building an Activation Strategy
Developing and designing an effective and engaging onboard event, marketing and promotional activation planning strategy, using proven techniques, business models and innovative brand resources.
PROJECTION
DEVELOP A STRONG UNDERSTANDING FOR YOUR CRUISE SECTOR POTENTIAL
In a market with no available data, I can help to model the potential market size, revenue projections and growth forecasts specific to your business, built into the target market that you are focused on - by cruise line, by nationality or by region
I can build bespoke cruise line / operator specific financial projections, understanding target fit and potential revenue, so you can decide where and how to focus your business.
I can project the potential volumes and opportunities across different cruise sectors, providing business specific projections in terms of value, growth, nationality and simplicity.
Building Regional Projections
Where do you focus your efforts in cruise retail? I can build regional projections tailored to your business by region, nationality, profile and demographic.
TRAINING
PROVIDE TAILORED TEAM TRAINING TO MASTER CRUISE RETAIL
I can help up-skill your team, by providing 'Cruise Retail School' training sessions to get them onboard with the cruise retail industry. My aim is to outline the industry setup, the challenges, the opportunities, and to build awareness of what to focus on. I can provide an overview of the industry and how to understand the sector expertly.
TR Team Training & Education
I can host a "Cruise Retail School" for your TR team to give them better understanding, performance, KPI's in how best to deliver effective performance in cruise retail.
Executive Level Industry Overview
I can build a tailored Industry Overview, Competitors, Growth, Potential, Virtual Ship Familiarisation, Briefing Documents for your top level executives, to better understand the cruise retail industry.
I can support your brand in connecting your training reources into the Cruise Retail Academy platform to gain access to our over 5000+ members.
SUPPORT
HANDS-ON INDEPENDENT SUPPORT & ADVICE ON YOUR CRUISE RETAIL SETUP
If you are already operating inside the cruise retail sector, and need specific advice, trouble-shooting and support to help overcome problems or challenges. I can support you individually in areas such as ranging, pricing, promotion, market placement, people and logistics.
Industry Understanding
I can support you to gain a strong industry understanding, covering all the most important subjects and providing you a strong foundation to allow you to make better decisions.
Problem Solving
I can support you to help overcome substantial problems in relation to cruise ship operations facing profitability challenges, eg. listing, ranging, location, assortment, pricing, logistics.
if you have a special project that needs specific support, then please ask. And let's see if we can partner to help achieve success.
